hello mr. is a magazine about men who date men. it’s the overdue response to the unending clichés that surround current gay lifestyle publications. rather than pushing agendas or perfecting appearances, it’s about relevant material for a misrepresented generation with an evolved range of interests. a chronicle of everyday life, and the narratives which define it.
published twice a year, each issue will contain written and visual contributions from discerning individuals around the globe. an inclusive and informal approach that makes hello mr. something you can’t help wanting to get to know. and given we uphold the following simple attributes, we hope hello mr. is something you can’t help knowing you’re already a part of.
"I'd like a magazine for gay men that I am not uncomfortable to be seen with, as my life is not focused on prowling for sexy men nor championing gay rights."
William, 25New York City
"Most gay mags seem to be created for fictional gay men that have little or no connection to the lives of the gay men I know."
Michael, 44New York City
"Hello Mr. is a fantastic idea and is coming at the right time to redefine what it means to be a gay man today."
Stevie, 25Queens NY
"A publication of this kind is sorely needed and definitely well overdue. I wonder why there isn't a gay publication that reflects the depth and diversity of gay men. Thankfully you not only wondered the same thing, but took action as well. Bloody marvelous!"
"Love the name. It's friendly, cheeky and cute."
"It's nice to see that other people have gotten bored or annoyed with the glossy magazine options that are out there, and it's exciting to see people taking action to provide something different."
Adam, 22New York City
"I don't have a visceral connection to the blend of cultural stereotypes that gay magazines seem to think that I desire in a magazine."
Jesse, 28San Francisco
"Great idea to pitch a magazine to a younger generation far more at ease with itself...less confined by the usual labels. It's true that we have either lad mags, glossy advertorials or The Very Serious Indeed Queer Studies Review, all of which, personally, bore me to tears."
Michael B, 42New York City
"[Current gay magazines] seem to be curated for the extremes of our culture, or by a past generation that behave differently"
"Most of the mainstream magazines are too slick for my liking, and is pretty uniform in its male aesthetic (i.e. muscled dudes with either absent or perfectly groomed body hair) and the types of articles — oscillating between standard gay rights pieces, to what underwear you can buy. This is exactly the type of read I've been waiting for."
"For the gay man adrift in a sea of vapid torsos, Hello Mr will be a shining beacon."
or let us say hello