There are a heap of magazines out there that cater to gay men. Some more forward in their "gayness" than others, and others arguably more gay than straight. Across the lot, however, emerges a set of themes that are responsible for the stereotypes we're so susceptible to today. This generation aspires to many things, but the current offering of gay media is gradually increasing the gap from what's realistic to what's simply unattainable for the common majority. Sure we may have more of a disposable income than our straight friends, but we don't all choose to spend it on lavish holidays at sea, watches priced in the same bracket as automobiles, or excessive beauty products that reverse aging. It's no secret that we care about our bodies, but many of us wouldn't consider it an obsession, and we certainly don't want to read magazines in public that idolize nearly naked men. We aren't naming names, because we believe there's a time and a place for everything. But we also believe that we've identified a need for something new. Hello Mr. is that opportunity to engage a new generation with new interests and new aspirations.

Despite the apparent passing of print, there are still a number of magazines finding success by looking beyond the traditional newsstand. Just like the movement to go local, from big business to boutique, we believe that consumers want experiences with more meaningful intention behind them. They are increasingly choosing quality over quantity, so by reducing the frequency to a bi-annual format allows us time to produce something worthy of a share of the coffee-table. By excluding timely content (i.e. book reviews, current events, etc) Hello Mr. retains its relevance as a chronicle of narratives for much longer than a traditional magazine.

Well to start, hopefully by you! In order to maintain the integrity of content by keeping advertising to a minimum the plan is to use the momentum of Kickstarter to pay for the production of the first issue. This also helps us build awareness by reaching the diverse and expansive community on the crowd-funding platform, and aligns with our mission to create an accessible brand from the ground up.

The majority of our writers, photographers, and designers are men in their 20's and 30's. They identify as being attracted to other men, but believe their personality extended well outside of the three-letter word that translates to sexual orientation. They're amateur creatives and professional journalists seeking a new outlet to express their point of view. They are insightful, charming, and relatable individuals with interesting stories. They're mostly unprompted, and we're eager to see what they'll have to say.

We love them, and we most certainly have a place for them in the Hello Mr. Our friends and family are more than just our allies and advocates, they give us reason to define ourselves as we do. And we have a feeling that after all the years they've spent listening to our rants and chanting alongside us, they are dying to have a go at sharing their perspective on "gay culture." So for entertainment purposes alone, we would be remiss if we left them out of the conversation.

Of course! We gladly accept all content submissions, be it written or visual. Send your thoughts and proposals to submissions@hellomrmag.com and we'll review them as get back with you as soon as we can. (Thanks for asking Mr!)

Good question. Hello Mr. is a truly diverse magazine, with contributors across the globe. The future home of the magazine is dependent on the location of the founder (twitter.com/ryanfitzgibbon) but he will be editing and designing the first issue primarily from Melbourne and Singapore. Such is the nature of this mobile generation, restless and undefined by borders!